UNESCO (United Countries Tutorial, Medical and Cultural Organisation) and Royal Enfield, the arena’s oldest motorbike emblem in steady manufacturing since 1901, flagged-off ‘The Nice Himalayan Exploration’ experience on the iconic Victoria Memorial in Kolkata.�This distinctive partnership targets to give a contribution to the documentation, preservation and promotion of the Intangible Cultural Heritage of India.

The ceremonial flag-off was once led by means of Eric Falt, Director and UNESCO Consultant to Bhutan, India, the Maldives and Sri Lanka, �Major Basic Sandeep Singh Kahlon, Vishist Seva Medal, Basic Officer Commanding Bengal Sub House and Bidisha Dey, Govt Director, Eicher Staff Basis, the CSR arm of Royal Enfield.

“India possesses a mess of undiscovered cultural heritage practices which are handed down from era to era. With our partnership with Royal Enfield we wish to give a contribution to the collective wisdom to stock these kinds of Intangible Cultural Heritage practices.”�- Eric Falt, Director, UNESCO New Delhi, on the Flag-off rite

“As a part of our social project, Royal Enfield targets to spouse with 100 Himalayan communities to construct resilience and force lengthy lasting exchange. We additionally intend to catalyse an international motion of one million riders who can actively spouse with us in our endeavour. Via this distinctive partnership with UNESCO, we’re connecting our rider group with the Himalayan communities in a bid to actively establish and keep their residing heritage.” -�Bidisha Dey, Govt Director, Eicher Staff Basis

As a part of the capability development, the riders, together with a workforce of greater than 20 rider-researchers, started a primary adventure to Pattachitra Gram (Village of the Scroll Painters) in Pingla Block – a UNESCO ICH show off, over 100 kms away within the West Medinipur District. At Pattachitra Gram, the riders have been welcomed by means of the chitrakar group with a richly adorned setting, encumbered with Pattachitra artwork and garlanded within the conventional welcome of the Chitrakar group.

As a part of the revel in, the workforce got a excursion of the village and the useful resource centre the place the artists showcased the tactics they use to create the dyes and paint, in addition to the top function of Pattachitra, which is its use as a prop and a backdrop in people songs. Recognised as probably the most oldest artwork bureaucracy on the earth, the artwork of Pattachitra is documented by means of UNESCO and is passed down via generations.

After the flag-off and the experience to Pattachitra Gram, the rider-researchers will break up into 4 teams and head in opposition to Meghalaya, Assam and Ziro in Arunachal Pradesh. Drawn from far and wide the Indian motorcycle-riding group, those riders will spend two weeks documenting explicit Intangible Cultural Heritage practices which were known by means of a examine workforce in collaboration with UNESCO. This can be adopted by means of a sequence of research-based rides around the Himalayan area in the following few months to record those practices

This endeavor, as a part of the original partnership between UNESCO and Royal Enfield, which was once introduced not too long ago, is an try to record the Intangible Cultural Heritage practices of India, starting with the Himalayas. The objective is to create a virtual repository of the wealth of knowledge that the rider-researchers will acquire. Moreover, we will be able to additionally use this job as a stepping stone to Royal Enfield’s higher objective of partnering with 100 communities around the Himalayas to force one towards a sustainable long run.

With a number of tasks enthusiastic about sustainable residing practices, ongoing within the Himalayas, Royal Enfield is enthusiastic about enabling 1 million contributors of its international motorcycling group to behave as brokers of exchange and to do so to assist regenerate iconic landscapes just like the Himalayas and the communities inside them. With a imaginative and prescient to collaborate with Himalayan communities to undertake sustainable residing practices by means of 2030, the logo supplies a platform for riders from all walks of lifestyles to unharness their true doable and act as brokers of exchange to assist regenerate iconic landscapes just like the Himalayas and the communities inside them.

UNESCO not too long ago inscribed ‘Durga Puja in Kolkata’ on its prestigious Consultant Checklist of the Intangible Cultural Heritage of Humanity. Identified for its birthday party of female divinity, Durga Puja may be an embodiment of inclusive joyful celebration. A consummate expression of dance, track, crafts, rituals, culinary and cultural facets, the pageant transcends social obstacles and brings other people in combination in birthday party.



UNESCO is the United Countries Tutorial, Medical and Cultural Group. It seeks to construct peace via global cooperation in Training, the Sciences and Tradition. UNESCO’s programmes give a contribution to the success of the Sustainable Construction Objectives outlined in Time table 2030, followed by means of the UN Basic Meeting in 2015. �UNESCO established its Lists of Intangible Cultural Heritage with the purpose of making sure higher coverage of vital intangible cultural heritages international and the attention in their importance. This listing is revealed by means of the Intergovernmental Committee for the Safeguarding of Intangible Cultural Heritage, the contributors of that are elected by means of State Events assembly in a Basic Meeting. Via a compendium of the other oral and intangible treasures of humankind international, the programme targets to attract consideration to the significance of safeguarding intangible heritage, which UNESCO has known as an integral part and as a repository of cultural variety and of inventive expression.

About Royal Enfield

The oldest motorbike emblem in steady manufacturing, Royal Enfield has created fantastically crafted bikes since 1901. From its British roots, a producing plant was once established in Madras in 1955, a foothold from which Royal Enfield spearheaded the expansion of India’s mid-sized two-wheeler phase. Riders and a passionate group are fostered with a wealthy great quantity of occasions at a neighborhood, regional and global stage. Maximum notable are Rider Mania, an annual amassing of 1000’s of Royal Enfield fans in Goa, and Himalayan Odyssey, a annually pilgrimage over probably the most hardest terrain and perfect mountain passes.

A department of Eicher Motors Restricted, Royal Enfield operates via greater than 2100 retail outlets throughout all main towns and cities in India and thru just about 850 retail outlets in additional than 65 international locations world wide. Royal Enfield additionally has two world-class technical centres, in Bruntingthorpe, UK, and in Chennai, India. With greater than 37% CAGR for the closing 5 years and a 108% expansion in global marketplace gross sales in 2021-22, Royal Enfield is the chief within the international mid-size motorbike marketplace.�

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