Meet the marketers attaining new heights – Nelly Attar, the primary Arab lady to summit K2 and Igor Khalatian, the primary Armenian to triumph over Everest

That is true too for Saudi-raised part-Lebanese entrepreneur and mountain climber Nelly Attar, whose talent to navigate menace in industry and journey has taken her to the highest of the sector and garnered her a lot of firsts.

The primary Arab lady to summit K2 – the sector’s second-highest mountain and one of the most deadliest, with fewer than 20 ladies international having made it to the 8,611-metre summit – Nelly has scaled 17 different peaks the world over together with Mount Everest.

The previous psychologist may be the founding father of Transfer Studio, Saudi Arabia’s first dance studio, which has lead the way for dance within the Kingdom, enabling 1000’s of ladies to be extra lively and lead more fit life. She used to be named some of the influential ladies in sports activities by way of the Muslim Ladies Community in 2020.

Whilst Nelly had restricted industry wisdom when she began her personal corporate, and no mountaineering enjoy when she tried the 5,199-metre Mount Kenya elderly 17 together with her father, she had goal – one thing she considers a very powerful to any endeavour.

Nelly says when she began Transfer Studio, impressed by way of her goal to lend a hand ladies and youngsters within the Kingdom transfer, the ‘how’ used to be unclear. “However I took that first step, after which the stairs ahead began to turn into clearer. It’s like taking a step within the fog, you best see the way in which ahead with every step you’re taking.”

Having goal and fervour gave Nelly the path and power to stay shifting ahead, to be informed new abilities, to take dangers, and to leverage the assets and abilities she had from her enjoy as a psychologist to seek out answers and navigate hindrances.

“It’s so necessary for me to have goal, as a result of when there’s goal, there’s no prohibit to what you’ll be able to succeed in,” says Nelly. “No impediment is insurmountable, and also you discover ways to navigate any uncertainties. You’ll all the time be able when you find yourself residing your goal.”

Hiking has strengthened this much more for Nelly, who has persevered all kinds of storms, hindrances, and demanding situations on her climbs to the highest. “Hiking has helped me realise how ingenious I will be able to be find answers, how necessary it’s to consider your staff, and the way risk-taking is significant,” she says.

When the pandemic introduced her dance-class industry to a halt, Nelly pivoted – handing over loose on-line categories for 6 months to inspire other folks to transport, whilst additionally launching her personal paid-for on-line health programme for ladies, which proved extremely a success. And when the gyms started to re-open, Nelly regarded as re-starting in-person categories, however “with such a lot of restrictions, it made little sense”, and so as a substitute she inquisitive about different spaces of her industry, together with company partnerships, and journey journeys.

“In industry and in mountaineering, I’ve discovered to take dangers, however I’ve additionally discovered that it’s k not to all the time get to the highest, and that deciding to pause, take a step again, or flip round doesn’t need to imply failure.

“I’m k with no longer each climb or industry choice figuring out,” says Nelly, who has discovered to make use of any disappointments to her benefit – to be informed from her errors, to find her distinctive strengths, in finding out which path she will have to transfer in, and in the long run that it’s conceivable to recuperate at one thing, even after you’ve failed.

Meet Nelly Attar

Born and raised in Saudi Arabia, part-Lebanese entrepreneur and climber Nelly Attar used to be operating in psychological well being as a psychologist and trainer therapist whilst educating health part-time when in 2017 she based Transfer Studio – Saudi Arabia’s first dance studio, and one of the most first of its type around the Center East.

“I’m captivated with health and particularly serving to different ladies get entry to recreation,” she says. “I’ve all the time discovered alternatives to be occupied with recreation, from providing runs in the course of the Nike coaching membership, to operating with the Saudi executive to release programmes, whilst additionally pursuing my very own health objectives – working marathons and mountaineering mountains.”

Nelly has effectively scaled 17 peaks, together with 4 peaks out of the Seven Summit problem, Mount Everest and K2 amongst them, and has finished 2 IronMan 70.3 races, run six marathons/ultramarathons, and finished 100 scuba-dives.

As a health skilled, she has 10 sports activities and well being methods below her belt, led the primary sequence of dance activations around the Kingdom for Sports activities Nationwide Day, and in 2019 and 2020, used to be named feminine health influencer of the yr within the GCC by way of Sports activities 360, and some of the influential ladies in sports activities by way of the Muslim Community, respectively.

Nelly leads different services and products inside her Transfer Studio industry, together with designing and handing over health and wellness methods each offline and on-line, for the private and non-private sector, and establishing and main journey journeys.

Lately finding out a mini-MBA, and proceeding to triumph over mountains (as we discuss, she had simply effectively scaled the Matterhorn within the Alps), Nelly is having a look to relaunch Transfer in a “means that is sensible in a post-pandemic international” and that aligns together with her personal objectives and is additional exploring different sport-related industry alternatives within the Kingdom.

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