There’s just one method to put it: The mountaineering video that’s breaking the web at the moment considerations the primary ascent of ‘Mount Shopify.’

Love or chortle at him (or simply assume he’s foolish), Jimmy Donaldson, aka MrBeast, is likely one of the web’s hottest content material creators. His eponymous YouTube channel options stunts, charitable efforts, and contests the place he does such things as award lovers tropical islands (I Gave My 100,000,000th Subscriber An Island).

And his movies frequently rack up tens of thousands and thousands of perspectives.

So when Donaldson and a small team determined to climb a virgin height in Antarctica, GearJunkie perked up. The clip, I Survived 50 Hours In Antarctica, covers a guided travel to the ground of the planet the place Beast and workforce camp out and “climb” a frozen mountain they declare hasn’t ever observed an ascent.

mr beast shopify antarctica video screen capture

In an homage to an advertiser, after a hike up a rocky crest, the workforce crops a flag and broadcasts the virgin height to ceaselessly be referred to as Mount Shopify.

“It’s lovely cringeworthy,” famous Jerry Kobalenko, editor of GearJunkie sister web site ExplorersWeb. “Stupidly over-dramatic,” any other editor famous.

It’s an example of a hyper-popular influencer introducing the sector to the rules of first-ascent mountain mountaineering. Certainly, this one video most likely uncovered extra other folks to the long-held custom of naming peaks than the collective mountaineering media has reached in a decade.

As of this writing, the video had garnered 45 million perspectives in simply 3 days.

It’s now sparking Reddit posts like, “Does any person know the GPS coordinates of Shopify Mountain?”

mr-beast-antarctica

Check out the video if you need a head-whip edit with a large number of shouting. For MrBeast to mention he “survived” his guided excursion is just about a shaggy dog story. His team does now not take themselves severely both.

Unassuming as it’s, Mount Shopify is not going to look on any map.

However the stunt did land the e-commerce tool logo some oversized publicity and a couple of candy photographs of its branded flag — planted by way of would-be Antarctic adventurers.

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