Town Lite 88.3 FM

Town Lite 88.3 FM is a radio station

Town Lite 88.3 FM is a radio station owned and operated by way of Raven Broadcasting Corporate. Town Lite 88.3 FM was once at the air from 1987 to 1997. Its control was once composed of former advertising govt Francis Lumen, businessman Alexander Limjuco, Guam-based actual property developer Gerry Geronimo, attorney Steve Salonga, engineer Francisco “Package” Ravina, and broadcast programming skilled Joselito “Mike” Pedero. The station carried the tag line “Manila’s clever choice.”


The station received a cult following, because it got here at a time when radio listeners had been yearning for a valid which was once other from the ones of dad and mellow layout stations that ruled the FM airwaves of the length. Despite the fact that grownup recent in layout, it was once not like the remainder of its simple listening layout opposite numbers, because it featured a playlist that consisted basically of vocal and instrumental jazz, blended with rhythm and blues, which appealed to a extra high-end marketplace. It was once extra music-oriented and had disc jockeys whose ad-libs had been reasonably minimum however extremely informative and whose supply taste was once laid-back.


Town Lite 88.3 FM had its fair proportion of inventions, having presented to its listeners New Age track, which is a hybrid track style combining jazz with classical undertones, in addition to genre-specific musical systems. It was once additionally identified for its “enjoyable” programming, transcending obstacles in the case of musical style featured in its basic playlist. Its musical combine was once described as eclectic and had, for years, loved an enormous following a number of the A, B, and higher C financial elegance markets, with ages starting from 18 to 45 years. Its stylish sound additionally controlled to draw and in the end seize a portion of the expatriate neighborhood as a part of its target market. It was once additionally thought to be considered one of FM’s extra a hit radio stations in the case of breakthroughs in advertising, reminiscent of organizing track occasions as a technique to achieve wider audiences. It was once additionally identified for its leading edge and “out-of-the-box” track, information and knowledge segments, which repeatedly loved the fortify of advertisers. Those integrated the “San Miguel Tremendous Dry Beer Dry Fusion,” a three-song sweep of tunes lifted from the station’s playlist; “Double Play,” which featured two songs in a row by way of the similar artist performed back-to-back; “The Global Time Test,” subsidized by way of Sharp Philippines Company; and the “Expat Bulletin,” which catered to expatriates staying or operating within the Philippines. It additionally aired syndicated jazz systems imported from america, just like the Dave Koz Radio Display.


Its unique solid of on-air personalities integrated Pinky M. Aseron, who in the end become the station supervisor, Mike Taylor aka Adam Kite, Ramon Cruz aka Joey Pizza, Alfonso Alvarez aka Pancho, Jay Zorilla aka J Latin, and newscasters Rosella Perdigon-Shishido and Celine Ulgado aka Wicket. Different personalities who joined afterward had been Reuben Chua aka Benjamin, Mary Ann Tupas aka Bi-Anne, who in the end become its program director, Paul Ratulin aka Paul Riser, Raymund Trinidad aka Mike Grain, Paul Espiritu aka Paolo, and newscasters Karen Wu, Carissa Tiongson-Palanca, Marie Anjanette Fernandez, and Armie Jarin-Bennett, who in the end become the station’s information director and the president of CNN Philippines.


In 1997, a brand new control took over possession and operations of the station in 1997. Town Lite 88.3 modified layout in 2003 and had since transform Jam 88.3, concentrated on a miles more youthful target audience.


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Creator: Kyle Stewart

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